See Yourself with LASIK

Looking through the glasses at eye chartCould an exciting career as a Washington DC LASIK surgeon be right for you? In a city where the FBI, the military, and NASA bring many important jobs to the economy, procedures that can improve one’s vision and sensory awareness are in high demand. Becoming a LASIK surgeon in Washington DC– or any location for that matter– is no easy task, but it certainly promises to be an exciting and rewarding field. Are you ready to give the gift of sight? Read on to learn more.


LASIK surgeons are, first and foremost, medical doctors. Becoming a LASIK specialist means completing an undergraduate degree with a high resume, impressive MCAT scores, and probably equally impressive activities, jobs and internships. Once you have checked those boxes, you are ready to apply to medical school. Once you have a medical degree you will be a doctor. However, you will need further training and education before you can perform delicate surgical procedures.


LASIK surgeons typically have two specialties within medicine- ophthalmology and refractive surgery. An ophthalmologist is an eye doctor with a medical degree. This separates them from optometrists or opticians, whose spectra of practice are not as extensive and do not include surgery, though they are respected artists in their own right.


After obtaining a medical degree, ophthalmologists undergo a three to four year residency. During this time, ophthalmologists will observe and eventually assist in corrective laser-eye surgery. Some LASIK doctors undergo a separate residency in surgery as well.

Board certification:

Once you have obtained your degree and are nearing residency completion, you may take the board certification exam, which may consist of an oral and a written portion. After which, you will be licensed to practice LASIK.

There are many interesting branches of medicine worth exploring. While ophthalmology is an important and interesting one, it is by no means the only one. Within ophthalmology itself, there are many different procedures a doctor can study. Finding one that pleases you may not be simple, but it certainly helps to know what it takes. To learn more about the work of a LASIK surgeon, visit


Marketing Tips for Dental Practices

invisalign cary ncEvery business has its own unique market, and, while some tactics are the same across business, there will always be niches to which certain companies will have to appeal. If you run a dental practice– like Cary NC dentist office Alliance Dentistry– you will certainly want to tailor your marketing to dental patients. Here are five tips for doing so.

  1. Write impeccable copy. Even if a reader only skims a website, he or spend more time on your website, and build trust in your practice if you offer clear and useful communication. Talk about what makes your office unique, why patients love you and what special services your dentist can offer. Spend time on the most frequently visited pages: the “home page” the “about us” page, the “about the doctor” page are three of the most important. Be sure to emphasize the three c’s comfort, cleanliness and calm. The dental office can be an intimidating place, and most dental patients want reassurance that they are visiting a clean and relaxing atmosphere. Not sure you have the words? DC Web Design company Jack My Rep is an excellent resource, that can provide content that is both patient and internet friendly. The right SEO can ensure that search engines see what your site has to say, so that potential patients do as well.
  2. Show them what you’ve got–literally! It’s true– a picture is worth a thousand words. Have an office tour page with embedded videos and real photographs of your office and staff. Your patients want to see where they’re going. Pictures of real patient smiles are also a great addition.
  3. Blog. As these Washington DC SEO experts can attest, fresh, relevant written content is the best way to boost internet visibility. Be sure you know the guidelines around keyword usage, originality and appropriate word counts for each blog post. There’s more to a good blog post than witty writing. There are many digital age guidelines for blogging, and the best dentists in Cary NC are following them. Don’t know how? Don’t have time to learn? Hire a qualified healthcare SEO company in Washington DC or your own location and they can write your blog for you!
  4. Control your reviews. You can be the best dentist in Cary NC, in Portland Oregon– or in the universe– and still get a negative online review. In fact, it is not uncommon for competitors to post online reviews on a business’s review page.You cannot control what others post, but you can control what they see. With help from a DC online reputation management company, you can address negative reviews appropriately, emphasize positive reviews, and downplay negative ones.
  5. Offer coupons and specials. Customer loyalty should be rewarded. You want to keep your patients smiling, offer them something to smile about like a discount on their next cleaning. There are many ways to say “thanks for trusting us with your smile.”

We are pleased to offer these online marketing tips for your dental practice. Continue reading our blogs for more tips in the future.

Medical Careers: Who Gets Sued?

Closeup of dentist hand taking mirror from on of dental tools.If you are considering a profession as a medical doctor– be it as an allergist in Washington DC like DC allergist Dr. Michael Kletz– or in another field, you should understand the level of responsibility you are assuming. Doctors have to make life-altering decisions on a daily basis and, if they are careless, will be held accountable for their actions. By late career, 61% of MD’s have faced a malpractice claim. However, some fields are more prone to malpractice suits than others.

If you are an allergist in Washington DC, for instance, you are not as likely to face litigation. However, it does happen. A NJ allergist and three pediatricians were forced to pay when a jury determined they did not adequately warn a young boy’s family about the severity of his peanut allergy. Each of the doctors failed to explain that the child could go into anaphylactic shock and sustain brain damage. None of the four doctors prescribed an Epipen or other fast-acting treatment, in case this young boy ingested a peanut product. Today, that young boy is in a vegetative state. Many allergists, however, such as this Manassas VA allergist, go through their careers with a sterling reputation, ensuring that their patients are well informed about their medical needs and choices.

Misdiagnosis and failure to diagnose are other common reasons for malpractice suits. In the case of a misdiagnosis, a doctor can subject a patient to unnecessary stressful treatments, and drugs with severe, debilitating side effects. Cancer treatment is extremely hard on the body and for this reason, oncologists are among the most commonly sued specialists, as a cancer misdiagnosis can be devastating. Washington DC dermatologists, especially the cosmetic dermatologists in DC, are not likely to face litigation. However, an inaccurate skin cancer screening in Washington DC, or unnecessary skin cancer treatment, can lead to legal action. It is best to be aware of all risks before picking your medical specialty or subspecialty.

The doctors that most commonly face malpractice claims are:

  • Oncologists
  • Pulmonologists
  • Urologists
  • Obstetrician/Gynaecologists
  • Gastroenterologists
  • Plastic Surgeons
  • Orthopedic Surgeons
  • General Surgeons
  • Thoracic-Cardiovascular surgeons
  • Neurosurgeons

The doctors that face the least malpractice claims are:

  • Psychiatry
  • Pediatrics
  • Family General Practice
  • Pathology
  • Ophthalmology
  • Anesthesiology
  • Dermatology
  • Nephrology
  • Dermatology

Whichever field of medicine interests you, the good news is this: most malpractice claims are settled out of court. Even if a case reaches the court, the doctor still has a statistically high chance of winning. Fear of a malpractice suit should not deter you from pursuing your dream career. We simply hope you will be aware and do everything in your power to minimize the risk.


The Importance of Networking in Medicine

Doctor using computerNo doctor should underestimate the importance of a strong network. Be it online or in person, giving your practice a recognizable brand is a great way to gain exposure, educate your patients, and obtain useful referrals from other doctors.

Say, for instance, you are an allergist in Washington DC. It is not uncommon for patients to come to your office with skin-related conditions, in which case, you likely have a trustworthy dermatologist to whom you refer patients, and who may refer patients to you. While many doctors think the key to networking is obtaining relationships, it is often more effective to cultivate those already in place. Do not, however, think of this relationship as an opportunity to gain, but rather, an opportunity to give. What services can you provide that will complement a dermatologist’s? One creative way is to perform allergy testing for the dermatologist’s treatments. If a dermatologist in your network performs Juvederm Voluma in Washington DC, for instance, the dermatology patients will likely have to be tested for allergies before undergoing the procedure. Voluma contains lidocaine and proteins, either of which may cause an adverse response from the patient’s immune system. Because lidocaine is not something most of us encounter regularly, patients may not be aware of lidocaine allergies without testing. This is a perfect opportunity to remind the Washington DC Voluma doctor, that your immunology training allows you to diagnose unusual immune sensitivity.

Important as they are, competence and training alone do not win referrals for your practice. As in any business, doctors are more likely to work with someone they find congenial and helpful. Conveying an air of pleasance and openness will help gain the trust of other doctors, and give them a sense of your bedside manner. A pleasant experience for the patient will also reflect well on the doctor who referred you, building further trust between the referring doctor and his or her patient. As a Washington DC allergist, you want to be sure that the dermatologist you refer will prove helpful and pleasant with your patients and vice versa. Being friendly and courteous with other physicians’ staff will also serve you well. Making “small talk” with receptionists, asking about their holidays, how their days are going, or any family they mention will go a long way in leaving a good impression. Of course, you should train your own staff to do the same. Pleasant exchanges often lead to referral exchanges.

Across every profession, there is a right way and a wrong way to network. This holds true in medicine, where the main goal should be to help other professionals. When you keep the other doctor’s needs and wants in mind, you are more likely to serve him or her well and build a fruitful, lasting relationship that boosts your practice.


How to Choose a Medical Specialty

Medicine doctor hand working with modern computer interfaceHow do you choose a medical specialty? Once you’ve been accepted into medical school and have started your path to becoming a doctor, how do you, then, decide if you want to specialize and where? Medical school is already a long and intense process. You may be comfortable working as a general practitioner, and this is an excellent choice for many. However, many doctors have one or even more subspecialties. There are dermatologists in Washington DC, for instance, like this Vienna VA skin cancer doctor, who do residencies in both dermatology and surgery, allowing them to perform treatments such as skin cancer surgery in Washington DC a specialty of Dr. Steven Rotter. Also take for example Dr. Michael Kletz, pediatric allergist in Washington DC, who is board certified not only in Allergy and Immunology, but in Internal Medicine as well. Even within internal medicine, in fact, there are subspecialties. What you should understand is that all specialties and subspecialties require further study. With so many options and potential commitments, how does one choose a subspecialty? The following tips will help.

  1. Consider daily work- Do you envision yourself practicing medicine or surgery? That question is a starting point for many, however, do not assume that there is always a stark difference between the two. Even if you are not a surgeon, you may still work with your hands quite a lot, and many surgical fields require a lot of medical-based training. Fields where the overlap is most significant are gastroenterology, emergency medicine, cardiology, radiology and anesthesia. Remember if you are a surgeon, not all of your time will be spent in the operating room. There will be plenty of clinic time when following up with your patients.
  2. Consider how much you’d like to interact with people. Are you introverted or extroverted? Consider a field that will offer you the right amount of interaction: not too much to leave you drained or too little to leave you feeling isolated.
  3. Picture your ideal patient. Do you prefer elderly patients, children, or adults?
  4. Consider your setting. Your work environment makes a huge difference. Would you prefer to work in a private practice, or do research and teaching? Would you rather work in an emergency room? In this way, two doctors with the same specialty can have widely different careers. This is why you should follow this next tip:
  5. Talk to the experts. Speaking to a reputable Washington DC cosmetic dermatologist, or immunologist in Manassas VA, for instance, are great ways to learn about different fields. As you go through training, you will meet physicians in different fields, and this is the perfect opportunity to ask them questions. Ask them what their likes and dislikes are about the field, and what they were most surprised to learn upon entering it. Also, ask them to be realistic with you about sacrifice, which anyone who goes through medical school understands.

As you go through medical school, you will have plenty of time to figure out your likes and dislikes. Choosing a medical specialty may seem overwhelming, but you can always find trustworthy professionals with whom to speak. Start with the professors in your medical school and get to know your advisor. The better you know each other, the more helpful your advisor can speak to your unique needs, and the more questions you can ask about your future.


Dentistry Subspecialties

Human jaw. Vector illustration with visible mesh. Isolated on whiteOn this blog, we’ve previously discussed the steps for becoming a dentist or dental assistant. Let’s say you’ve read our blog, networked with a dentist in Dublin CA, or visited a dentist office in Cary NC, to learn more about what they do, and you’re on your way to dentistry school. Your next question may be, do I remain a general dentist, or do I go on to specialize in something like dental surgeries or orthodontia?

Dental subspecialties are officially recognized by the American Dental Association (ADA), and the requirements for these acknowledgements vary. The ADA recognizes specialties in areas where the maintenance or restoration of oral health is contingent on a dentist’s advanced knowledge or skill set.

Some dentists, like Dr. Huang of All in One Dental Innovations, offer comprehensive dental services, and perform routine exams and cleanings, as well as more complex procedures, that typically require referrals to an outside office. If you decide you would like to have a practice like this, you will, needless to say, have to go another 2-3 years of training and perhaps participate in a fellowship or other post-graduate training.

Alliance Dentistry’s Invisalign dentists in Cary NC are no different. Drs. Timothy and Maureen Raczka have undergone residencies in General Dentistry and Dental Oncology, and have held several teaching positions in various aspects of dentistry. This has taken them through many years, dental practices and relocations. Though you cannot know the future, you should consider whether or not you are ready for the many changes life will bring to you.

Dental subspecialties include:

  • Dental Public Health
  • Endodontics
  • Oral and Maxillofacial Pathology
  • Oral and Maxillofacial Radiology
  • Oral and Maxillofacial Surgery
  • Orthodontics and Dentofacial Orthopedics
  • Pediatric Dentistry
  • Periodontics
  • Prosthodontics

You may learn more about these subspecialties from the American Dental Association’s website. If you have chosen this challenging and rewarding career path, congratulations! You have a lot of wonderful possibilities ahead of you and many interesting things to learn. It is normal to feel overwhelmed by your options, but the best way to tackle this is to learn about your choices, a little at a time, and look forward to restoring healthy smiles.

How to Choose a Counseling Specialty

2014-07-16_11-48-36-300x202If you have decided to pursue a career in counseling, congratulations! Many find counseling to be a wonderful, rewarding field. Counseling is just one branch of psychology, but there are many branches that fall underneath counseling, and choosing a subspecialty can be a difficult process. Here are some other steps that may help you find your path.

Consider education requirements. As with law and many other fields, the regulations for counseling practice vary from state to state.The rules for practicing marriage counseling in Washington DC may differ from those that govern medical family therapy in Bethesda, MD. However, as the fields of psychology and counseling continue to expand, credentials become more and more important. Remember to consider these factors before choosing to specialize.

Consider your target clientele. Do you prefer working with children or adults? Do you think you would prefer individual, family, or group sessions? Is there a personal reason that drew you to counseling in the first place? All of these factors can help you decide where your work will be most resonant.

Talk to a professional. Talking to a professional is always a good way to learn about the career path you are considering. If you are interested in couples therapy, for instance, speaking to a professional like Bethesda MD marital counselor, Dr. Lindsey Hoskins might be useful. You may even choose to specialize further with a post-degree certificate program in medical family therapy. Whatever you decide, first hand knowledge is useful and can help you make a decision.

And, most simply…

Know your options. There are several kinds of counseling, and it would behoove you to read about them all if you’re unsure, keeping the aforementioned questions in mind. Popular branches of counseling include:

  • Vocational counseling
  • School counseling
  • Rehabilitation counseling
  • Mental health counseling
  • Marriage and family therapy
  • Grief counseling
  • Art and Music therapy

Psychology is a broad and popular field, even if you study psychology and branch off into counseling, there are still several possibilities. Remember it’s okay to feel overwhelmed. The best thing you can do for yourself is to learn as much as possible about potential decisions.


Tips for opening a medical practice

Tips for opening a medical practiceOpening a medical or dental practice can be an exciting venture, however, it can also be expensive, time consuming and risky. If you decide to open your own medical or dental practice, consider following these words of advice:


  • Take note of location- Demographics are important. Are patients prone to mountain climbing injuries in your area? Is there a high occurrence of allergy and asthma cases? If you are opening, say, a dental practice in Dublin CA, you may wonder: are dental patients in your area searching for cosmetic dentistry in Dublin CA or dentists and orthodontists in Dublin CA?Whatever your professional field, it is wise to know your market.
  • Get the proper paperwork- Whether you are performing Cellulaze treatment in Washington DC or cosmetic surgery in Vienna VA, you will be wise to follow all city and state regulations to the letter. showing that you are board certified, with all credentials in order, inspires confidence in patients. It can also keep you out of legal trouble. See that you have malpractice insurance, a business bank account, paperwork for accepting insurance (if you plan to do so), and a tax ID number for your business. Your state medical board’s website is an excellent place to research the necessary protocol.
  • Build a client base- there are excellent online reputation management and SEO companies to build your web presence. Social media and blogging are also excellent ways to spread the word about your business. Additionally, you can reach out to the insurance providers with whom you work and have them list you on their website as an affiliated health care professional. Make sure that when they list your practice, they note that you are accepting new patients. Lastly, if you are leaving a practice where you are currently employed, notify your loyal clients so they may follow you to your new practice.
  • Find a reputable equipment supplier. Speak to colleagues in the field and ask them if they are happy with their medical supply service. What products did your former place of employment use? What about your medical or dental school and the facility where you completed your residency? If you are buying a medical or dental practice, consider what supplies they already have or are lacking. The practitioner from whom you are buying the practice may have excellent resources in place for you.


Whether you are performing cellulaze treatments in Washington DC, cosmetic dentistry in Dublin CA or cosmetic surgery in Northern VA, you want to be thorough when establishing your own practice. Safeguard your business against malpractice suits, tax concerns and other financial losses by following are helpful guide.


Aspiring Dentists Can Connect with Professionals Online

Depositphotos_1080753_mPerhaps you are interested in a career in dentistry or as a dental hygienist, like the friendly staff to this Oral surgeon in Tysons Corner VA. Perhaps you are yet unsure of your career path, but know you enjoy helping people. Perhaps fields like biology and health are fascinating to you. If so, consider a career in dentistry and oral healthcare.

Doctors like this Tysons Corner  VA dentist know that a health profession can require years of schooling. Before you decide on such an investment of time and money, it is best to talk to as many professionals as possible. In any career field, networking is key. Before reaching out to someone, learn all that you can about his or her practice through the professional website and blog if (s)he has them. Perhaps you do not yet know the difference between a composite filling and a periodontal treatment. It is okay to have questions. Most professionals will be happy to share their knowledge. They will be impressed, however, with your eagerness to learn if you have an informed inquiry. Say, for example, you go to and see that dental implants are a surgical specialty of theirs. Once you’ve read the information provided, you might ask, “I see that you use titanium for this procedure, what makes titanium a safer alternative to other metals for oral surgery?” They may or may not know the answer, but will be glad you made them think and certainly impressed that you asked.

Also, if a professional has shared personal information on his or her website, do not be afraid to talk about those details. For instance, you might glean from some of the doctor’s personal interests. Perhaps you share some of these interests. If so, make it known. It is good to find personal connections. However, do not say this if it is not true. Always be honest.

Most importantly, when you reach out to a new contact, always ask if you can be of assistance to him or her. It is better to have a specific idea than to simply say “Can I help?” Your assistance can be as simple as referring friends who are looking for a Tysons Corner VA cosmetic dentist. Networking is an exchange, not simply a means to get ahead. Many job seekers are uncomfortable with networking because they feel it is too self-serving. The easy solution is to ensure you are also helping the other person.


How to Become a Marriage Counselor

If you’re considering becoming a marriage counselor on a whim, there are a few questions you should consider before seriously applying yourself towards becoming one. Do you enjoy helping others? Are you good at listening to people? Do you enjoy considering individuals’ worries and concerns, and helping those people realize meaningful solutions to their problems? Do you have experience with romantic relationships, and do you enjoy listening to problems about couples? Are you somewhat intelligent, or were you a decent student in high school or college if you attended one? If so, becoming a licensed therapist may be your first step towards becoming a marriage counselor in Bethesda, MD or in your local area.

In order to become a therapist you will need to undergo extensive training. Almost every licensed therapist has a graduate degree, although you have some leeway to pursue the graduate degree that best suits your interest. The most common graduate degrees held by therapists are:

  • Doctorate of Philosophy (Ph.D) in Psychology
  • Doctorate of Psychology (Psy.D)
  • MS in Psychology (Masters of Science in Psychology)
  • MS in Counseling (Masters of Science in Counseling)

These degrees will provide you with an opportunity to give people guidance that can make a difference in their lives. If you so please you could even offer pre-marital counseling in Bethesda, MD or your local area. There are nearly endless opportunities to help people if yo obtain a degree that qualifies you to offer therapy. Start your career change by looking up graduate programs near you!