What You Need To Know To Be An SEO

If you’re looking to enter the contemporary marketing industry, you’re going to need an understanding of how individuals and organizations can use the internet to best promote themselves. Search Engine Optimization, or SEO, is the way that people and organizations make sure that they have a prominent web presence. When you type something into google, there’s a reason that certain results come up first. SEO is an integral aspect of online marketing, and this article will contain some of the tools and steps used by industry stalwarts like DC SEO Company JackMyRep.com to effectively promote their clients.

Understand the Market

When something appears as a result on a Google search, it is because Google thinks the result matches the terms that a user is searching for. The first results that search engines display are the results that search engines deem the most worthy, and search engine companies develop unique algorithms to calculate the worth of any piece of online information. Google’s algorithm considers more than 200 factors in determining where a website will rank on its search results. Google furthermore does not publish the specific details of their algorithm, and elements of its algorithm are consistently updated over time, so while it’s impossible to know everything you can do to optimize search results, there are certainly ways to make sure that your or your client’s website will be prominently displayed on any search engine.

The Right Words are Key

When people use search engines, they’re looking for results based on the specific words they use. In order to attract people to the website you are trying to market, you need to understand what keywords people are searching for when they search for things relevant to your client.

Play Tag

In the same way that social media uses “hashtags” to sort posts by topic, search engines use (meta?)tags to sort information for their results. Tags are a part of a website’s HTML code. When a website is neatly organized the tag should reflect the content of the webpage, when a website is disorganized or poorly designed a search engine will be very unlikely to properly display it because its tag might be irrelevant to the information on the page.  When JackMyRep helps clients design or redesign to optimize their search results, they ensure that the tags their clients’ websites provide to search engines are relevant to what people are searching for.

 “Knowledge is Power”

One of the best ways to market a person, business, or nonprofit on the internet is to post content which eloquently describes what they offer and engages the page viewer. Content written and presented in a professional manner can do wonders for attracting and engrossing people who might be interested in a person or organization and the services that they offer. If you want to consistently increase a website’s Google ranking you should plan on updating the website regularly. It is remarkably important that you create content which attracts page views in a variety of ways, for example JackMyRep creates both website content and blog posts to make sure that a lot of quality and easily accessible information about their clients is available to web searchers.

Think “Meta”

Every web page provides “metadata” to search engines. “Metadata” is nuanced and technical information which provides search engines with precise details about what a website contains. Creating metadata that gives search engines good information is crucial to increasing your ranking on search engines.

If you’re trying to market over the internet, it is always useful to consider how you’re going to optimize search engine results. But you were probably already considering the best ways to improve your business through search engines if you clicked on this page. While engineering the best metadata and producing the most effective content and tags are important steps to attracting web traffic from search engines, they are just a few of the tools that firms like JackMyRep use to optimize search engine results. Check out their website if you’re interested in local Washington, DC Internet marketing. Also, consider reading Search Engine Optimization for Dummies to discover even more information about how to be your best SEO.

How to Find a Job in Internet Marketing

internet marketing job

As the Internet becomes more central to how companies conduct business, jobs in online marketing are increasingly available. Whether you are a recent college graduate or looking to transition to a new career, the steps below will help you establish yourself as an Internet marketing professional.

Write a Resume Tailored for Jobs in Internet Marketing

First, the basics: write a single-page resume which concisely details your past professional experiences, educational qualifications, and skills which position you to excel at online marketing.

Create a LinkedIn Profile

For the online marketing professional, your LinkedIn profile is at least as important as your resume. Include your resume’s content in your profile, then take it to the next level by linking to friends, fellow alumni, and coworkers. Solicit recommendations from this network to display on your LinkedIn profile, focusing on skills with the greatest relevance to Internet marketing.

Establish a Professional Online Presence

In order to convince a company that you are the best candidate to do their online marketing, you must use the Internet to market yourself. Utilize social media to sell your personal brand, connect with others, and illustrate your creativity. In addition to your LinkedIn profile, establish a Facebook profile, a Twitter account, and a blog. All of these accounts must be professional in tone and content. Create networks on these platforms by friending, retweeting, and producing content in response to others’ articles and blog posts. Post every day on Facebook and Twitter and at least weekly on your blog. Launch a personal website that links all of these platforms together and showcases your resume.


Most people get jobs through their extended network. Expand your network by connecting with industry leaders and people positioned to get you the job you want. Connect with people through LinkedIn, industry events, and corporate happy hours. Then, follow up. More people will know who you are and will provide you with access to more job opportunities.

Apply for Jobs

Along with establishing an active online presence and expanding your professional network, you must identify and apply for online marketing jobs. In addition to online job boards, visit the career pages of companies you are interested in to learn about the positions most relevant to you. For every application, always include a cover letter tailored to the specific company and position. For some firms like JackMyRep in Washington, DC, you can find job posts directly on their website.

Ace the Interview

Mastering the interview is the final step in securing a job in online marketing. Regardless of the structure or length of the interview, following this advice will ensure success:

  • Familiarize yourself with the job requirements and research the company.

  • Dress appropriately. Remember, it is better to be overdressed than underdressed.

  • Arrive ten minutes early.

  • Bring extra copies of your resume and cover letter.

  • Speak clearly, confidently, and smile.

  • Do not mention salary or benefits unless prompted.

  • Write an individualized thank-you note to each person you spoke with.

Position yourself to impress companies through demonstration of your abilities and aim to learn first about the most appealing positions. Following these steps will give you an edge over others seeking jobs in Internet marketing. If you end up earning an Internet marketing position at a top company like JackMyRep, you’ll be in the right position to enhance your career.

Web Design Jobs

Are you looking for an exciting, innovative, and artistic career? Do you have a creative mind and an eye for the aesthetic?  You might want to consider a job with web design. As the power and presence of the Internet continues to grow, more and more companies want websites that are both informative and visually stimulating.   Innovation is now a requirement, and artistic web developers are in high demand.  Web designers are the creative minds behind the layout of a webpage.  Their work spans a wide variety of tasks; a web designer might be in charge of designing an online portfolio or completely rebranding a product.  In most scenarios, professionals within web design work with their clients or employers to best communicate the desired message.   Many find a career within the web design industry financially and artistically rewarding.

Web designers possess various education backgrounds.   Some universities offer web design programs that are incredibly beneficial in helping one prepare for a career in web design.   Other helpful degrees include, but are not limited to, computer science, graphic design, visual communication, art, and marketing.    As the demand for skilled web developers increases, more schools are offering classes specifically aimed toward those with an interested in web-based aesthetic communication.   Regardless of education, most aspiring web designers need to possess the basic skills required within the industry.   These skills include an understanding of basic aesthetic properties and familiarity with various software programs, such as PhotoShop, llustrator, InDesign, Frontpage, and Dreamweaver.

Getting a job in web design isn’t always easy.   While there is high demand for great web design, the industry can be highly competitive.   Don’t get discouraged. Hard work and creative thinking pay off, and if you remain dedicated, you will likely find yourself on the right path to a successful career in web design.   Some professionals enter the web design field through other professions.  Entry-level positions in web management, writing and content development, and programming are all viable options.  If you have experience, you may find it beneficial to develop an online portfolio.  This will make you look more appealing to various corporations, as well as assist in helping you obtain freelance work if you prefer to be your own boss.

So now you’ve got the job: what can do you to stand out among the hundreds of other web designers out there?  The best web designers are innovative thinkers; not only do they understand the current trends within the industry, but they are ready to think of new ideas to help better promote certain products.  Top web design firm JackMyRep works with web designers with unique views who can deliver a website design that’s not simply run-of-the-mill. Rather than repeating old, worn-out ideas, expert web designers are able to create fresh and aesthetically pleasing strategies that please both the client and the desired audience.

A career in web design also demands persistence and passion.  The best web designers genuinely enjoy their profession and are constantly looking for new ways to further their understanding of the industry.   If you’ve got the mind for creative and aesthetic problem solving, than a job in web design may be the perfect match. JackMyRep web design and development is stellar, so their site would be a good place to review web design jobs. JackMyRep Search Engine Optimization is also a strong service the company provides in addition to website work. If you want to look better online, check out JackMyRep online reputation management services as well.

Web Development Jobs

Do you have a creative mind that enjoys analytical problem solving? Are you looking for a career that allows you to exercise both your artistic and critical thinking skills? A job in web development may be a good fit for you.  Web developers, sometimes known as “webmasters,” are employed to use various methods to build websites for the Internet.   As the Internet continues to become more commercialized, the demand for expert web developers increases.   The role of the web developer depends on the size of the company; some corporations have entire web departments, while other web developers freelance their services to smaller businesses and practices. Those with careers in web development often find the work extremely lucrative and personally fulfilling.

There are many ways for hopeful professionals to prepare for a career in web development. Many individuals often find it helpful to possess either a bachelor’s or associate’s degree in web design, computer science, graphic arts, business, programming, or graphic arts.    That being said, a formal education is not always necessary.  Many professionals are self-taught, and enter the field having educated themselves online.   Regardless of the method, the most important thing is that aspiring web developers possess the necessary skills.   These skills include, but are not limited to, search engine optimization, html and CSS, good design theory, and an understanding of basic design software.

Finding a job is a challenge for every career. It’s important that web developers maintain a sense of determination and drive as they embark on their job search.   If you don’t have much experience, you may want to consider developing your own website or portfolio so that companies will have something to look at.  Building a portfolio also makes you more attractive as a freelance web developer, and many freelance developers are eventually hired full-time.  You may also want to consider looking for entry-level positions in the web departments of various corporations.  Regardless of your path, if you desire a career in web development, you should be constantly looking for opportunities to network and communicate with other web developers. They may have some good advice on to how you can nab that first interview!

Once you begin to establish yourself in the web development industry (like JackMyRep – they do awesome work!), there are many things you can do to ensure that you stand out among the rest.   The best web developers are self-taught, and allow their passion to encourage them to continue to learn about the profession.  Constantly look for more opportunities to learn and expand your skill set.  Due to the unpredictable nature of the Internet, good web developers also possess a strong sense of flexibility and adaptability.   Be prepared for any challenge, and allow your creativity to keep you moving.

A career in web development demands a lot of work, but for the right person, it can be extremely fun and rewarding.  Most individuals with professions in web development love the creativity and freedom of the work.   If you think you’ve got the mind for a career as a web developer, start your path today. JackMyRep web design and development is stellar, so their site would be a good place to review web development jobs. JackMyRep Search Engine Optimization is also a strong service the company provides in addition to website work. If you want to look better online, check out JackMyRep online reputation management services as well.